This weeks book: Raving Fans

When is the last time you had a bad customer service experience? An even better question is, when is the last time you had an extraordinary customer service experience? If you’re like me, then the answer to the first question is “recently” and the answer to the second question is “I can’t remember”.

Raving Fan’s is about getting companies to help us answer the second question more often. It aims to make “Raving Fans”, instead of just “satisfied” customers. We’ll see just how good a job Raving Fan’s does on Sunday, when I’ll be posting my full review.

In the meantime please pick up the book at Amazon or your local bookstore. Both Borders and Barnes and Noble should be carrying it, so instead of waiting for shipping, go pick it up now. It’s a quick read so you should be able to bang it out this weekend.

Happy reading, risk-takers!